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August 27, 2024

Enhancing Web Accessibility

Enhancing Web Accessibility

Why Website Accessibility Matters

Web accessibility means designing and developing websites that are usable by everyone, including people with disabilities. This encompasses a broad range of disabilities, including visual, auditory, physical, speech, cognitive, and neurological challenges. In Canada, the need for accessible websites is underscored by legislation such as the Accessibility for Ontarians with Disabilities Act (AODA) and the Canadian Human Rights Act, which mandate that organizations must accommodate people with disabilities.

Ignoring accessibility can lead to legal consequences, brand damage, and lost business opportunities. Conversely, a commitment to accessibility can enhance user experience, expand your audience, and demonstrate corporate social responsibility.

Understanding Website Accessibility Standards in Canada

Canada follows the Web Content Accessibility Guidelines (WCAG), an internationally recognized standard for web accessibility. These guidelines are categorized into three levels: A, AA, and AAA, with AA being the most commonly required level of compliance. The key principles of WCAG focus on ensuring that websites are:

  1. Perceivable: Information and user interface components must be presented in ways that users can perceive, such as providing text alternatives for non-text content.
  2. Operable: Users must be able to operate the interface, which includes offering keyboard accessibility for those unable to use a mouse.
  3. Understandable: Information and the operation of the user interface must be understandable, such as using clear and concise language.
  4. Robust: Content must be robust enough to be interpreted reliably by a wide variety of user agents, including assistive technologies.

The Legal Landscape: AODA and Beyond

The AODA is one of the most stringent accessibility laws in Canada. It applies to both public and private sectors in Ontario, requiring organizations to make their websites accessible to people with disabilities. Under AODA, organizations with 50 or more employees must comply with WCAG 2.0 Level AA standards. Additionally, the Accessible Canada Act (ACA), which came into effect in 2019, aims to create a barrier-free Canada by 2040. This federal law affects areas under federal jurisdiction, including telecommunications, banking, and transportation.

Failure to comply with these regulations can result in fines and legal action, making it imperative for businesses to prioritize accessibility in their web development process.

How Pragmatica Can Help

At Pragmatica, we understand the complexities of web accessibility and are committed to helping our clients navigate these standards. Our team of experienced web developers and designers are well-versed in the latest accessibility guidelines and can ensure that your website meets the required standards.

Here’s how we can assist:

  • Accessibility Audits: We conduct comprehensive audits of your website to identify accessibility issues and areas for improvement.
  • Accessible Design: Our design team creates visually appealing, user-friendly interfaces that comply with WCAG standards.
  • Development Support: Our developers implement best practices for accessibility, ensuring that your website is operable and understandable for all users.
  • Ongoing Maintenance: Accessibility is an ongoing process. We offer continuous support to keep your website up-to-date with evolving standards and technologies.

Canadian-born soccer-lover and copywriter, editor and marketing strategist with a proven dedication to sales led and customer-centric copy. I create powerful content that drives home your key brand message to customers, leaving a lasting impression that is likely to convert.
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