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Design that starts with
strategy, not aesthetics
We design websites that convert visitors, rank in search, and serve every user — built on 20+ years of Canadian web expertise, with accessibility built in from the first line of code.
A dedicated team with an average of 8 years of experience
Most agencies start with a mood board. We start with your audience.
A process built on clarity, not guesswork
Discovery & Strategy
Every project begins with a deep dive into your organisation — who you serve, what you need visitors to do, and where your current digital presence is falling short. We map user flows and information architecture before touching visual design.
UX Design & Wireframing
We design the structure and logic of your website before applying visual style. Wireframes establish layout, navigation, content hierarchy, and conversion paths — ensuring design decisions serve users, not just aesthetics.
Visual Design
With the UX foundation in place, we apply your brand identity to every element — typography, colour, imagery, spacing, and motion. We design to WCAG 2.1 AA standards as a default, ensuring your site is beautiful and inclusive.
Platform Development
We build primarily on Webflow and WordPress — choosing the right platform for each client based on their content needs, team capabilities, and long-term maintenance requirements. We don't have a preferred platform; we have a preferred outcome.
Launch & Handoff
We configure your site for SEO and AEO before launch — title tags, meta descriptions, heading structure, schema markup, and sitemap. We train your team to manage content independently, and we stay available after launch.
What We Deliver
Every Pragmatica design engagement includes
Responsive & Mobile-First Design
Over 60% of Canadian web traffic is mobile. Every site is designed mobile-first and tested across all devices and screen sizes before launch.
WCAG 2.1 AA Accessibility
Accessibility is a design default, not an add-on. We build inclusive sites that serve every user, meet legal requirements, and rank better in search.
SEO & AEO Optimisation
Title tags, schema markup, heading structure, and FAQ sections built for both Google and AI tools like ChatGPT, Perplexity, and Google AI Overviews.
Website Development
We recommend the right platform for your needs — Webflow for most marketing sites, WordPress for large-scale content operations.
CMS Training & Handoff
Your team leaves knowing how to manage content independently. We provide training, documentation, and post-launch support as standard.
Core Web Vitals Performance
Fast, clean code built to pass Google's performance benchmarks — LCP, INP, and CLS — from day one.
Built for Canadian organisations that need to get it right
We have been designing websites in Vancouver and Toronto since 2004 — long enough to have seen every design trend arrive and fade, and to know which principles hold constant. We are recognised by The Manifest as one of Vancouver's most reviewed web agencies.
Strategy before aesthetics
Every engagement starts with a structured discovery phase. We understand your goals, audience, and content before a single pixel is designed.
Accessibility as standard
WCAG 2.1 AA compliance is built into every project — not charged as an extra. Accessible design is just good design
Canadian data residency
For non-profits, healthcare, and government organisations: we build and host on Canadian infrastructure, keeping data on Canadian soil.
Long-term partnerships
Most of our clients have been with us for five years or more. We are a partner invested in your growth, not a vendor who disappears after launch.
Don’t just take our word for it
See what clients have to say about working with Pragmatica
" We have received numerous compliments on our new site and it is a vast improvement over our previous webpage!"
Dale Nicholson
President, Canadian Hydrographic Association
"Our website is amazing, we are so looking forward to continuing working with Pragmatica's outstanding team!"
Kim Gonzalez
Project Manager, Pediatric Cardiac Critical Care Consortium
"The designs have been very well received by the board and website visitors"
Nick Ainsworth
Board Member, British Columbia Psychological Association
"Thanks to Pragmatica, our new website is looking great!"
Kelty McKinnon
Principal, PFS Studio
"We are delighted with the new website and the ongoing commitment and assistance we have received from Pragmatica."
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Libby Cutress
Marketing Manager, Elevated Signals
"There isn't a section layout that we don't like and that the design works for the everyday person and it works for the targeted client focus as well"
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Jodi Walker
Guardian Healthcare, Manager
Frequently asked questions
How much does a web design project cost in Vancouver or Toronto?
Pragmatica's web design projects typically range from $15,000 to $60,000 for professional business websites, depending on scope, complexity, and platform. We provide a detailed proposal and are transparent about pricing from the first conversation — including the full cost of ownership, not just the build cost.
Which platforms and technologies does Pragmatica support?
We are platform-agnostic but expert in industry-leading tools. Our development capabilities include Webflow, WordPress, React, React Native, Node.js, and PHP. We also build custom software solutions using .NET and integrate complex GIS mapping and real-time data visualization systems.
Does Pragmatica provide data residency and compliance for Canadian organizations?
Yes. We help Canadian organizations meet strict privacy and data residency requirements. We design and manage digital platforms that ensure sensitive data stays on Canadian soil and remains under Canadian control, which is essential for our government, non-profit and healthcare partners.
How long does a web design project take?
A typical project takes eight to sixteen weeks from kickoff to launch, depending on scope and review cycles. We provide a detailed milestone timeline at the outset of every engagement and use structured approval checkpoints to keep projects on track.
How does Pragmatica ensure website accessibility compliance?
We go beyond automated tools. Pragmatica provides manual accessibility audits and builds sites that meet WCAG 2.2 standards. Our focus is on real-world usability for all users, identifying gaps that typical compliance software misses to ensure inclusive digital experiences.
Does Pragmatica work with non-profits and mission-driven organizations?
Yes. Pragmatica specializes in partnering with non-profits, foundations, and purpose-led organizations to amplify their impact through digital strategy. We understand the unique challenges of the NPO sector, including stakeholder management, donor engagement, and the need for highly accessible, transparent communication.
