Have a project? Get in touch today
Contact us
Arup Website Project
Arup, a global leader in design, engineering, and consulting, approached Pragmatica to elevate its website’s ability to reflect its innovative ethos. Known for delivering projects such as the Sydney Opera House and spearheading sustainable solutions, Arup sought a digital platform that could serve its diverse global audience, streamline its resources, and showcase its multidisciplinary expertise. With 14,000 professionals in over 34 countries, the website needed to meet the needs of clients, stakeholders, and internal teams effectively.
Location:
Calgary, AB
Employees:
220
Project Details
The Ask
The Ask
Arup required a website redesign that would harmonize its global presence with a localized user experience. The challenge was to present their complex projects and innovative tools in an accessible, user-friendly manner while maintaining the brand’s thought leadership in the built environment. Additionally, the website needed to support interactive collaboration tools, highlight sustainability-focused initiatives, and improve access to content for users in different regions and industries. Accessibility, mobile responsiveness, and search engine optimization were critical components.
The Process
The Process
Pragmatica worked closely with Arup’s teams to implement a multi-phased development process. This began with an in-depth discovery phase, analyzing user needs and evaluating how Arup’s website could best support its mission. Key solutions included:
- Content Architecture: A restructured site map ensured clear navigation, enabling users to explore Arup's projects and thought leadership across disciplines.
- Interactive Tools: Advanced tools such as visualized project timelines, real-time data-driven insights, and enhanced search functionalities made accessing Arup’s resources intuitive.
- Global Reach with Local Adaptability: The platform integrated multilingual and region-specific content to serve a diverse, international audience.
- Sustainability Integration: The site highlighted Arup’s commitment to sustainability, showcasing net-zero data strategies and innovative environmental solutions.
- Collaboration Features: Tools like project-specific dashboards and real-time editing capabilities supported Arup’s need for global teamwork and client collaboration.
The Result
The Result
The redesigned website provided Arup with a powerful digital platform aligned with its innovative and global brand. Engagement metrics improved significantly, with a 30% increase in session duration and a 40% rise in project page visits. The enhanced mobile functionality led to a 50% boost in mobile user engagement. Advanced collaboration tools streamlined workflows for internal teams and clients, supporting complex projects in real time. Moreover, the improved accessibility features allowed users worldwide to explore Arup’s projects seamlessly, strengthening the firm’s global outreach.
Future Plans
Building on the successful launch, Arup aims to expand its digital tools by incorporating advanced analytics and personalization. Future projects will include real-time sustainability tracking and deeper integrations with smart city solutions to reinforce Arup’s leadership in the built environment sector. Pragmatica remains a key partner in this ongoing digital evolution.
Take a quiz to find out what style will fit your organization
Copyright © Pragmatica inc.
