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BBA Website Project
BBA, a leading consulting and engineering firm, specializes in delivering innovative solutions in energy, mining, and infrastructure. Known for their commitment to excellence and sustainability, BBA recognized that their website was not effectively reflecting their brand values, innovative services, or market leadership. The outdated design, coupled with navigation challenges, was limiting their ability to attract new clients and showcase their expertise.
Location:
Toronto, ON
Employees:
900
Project Details
The Ask
The Ask
BBA approached Pragmatica with the goal of creating a cutting-edge digital platform that better communicated their vision and capabilities. The new website needed to clearly demonstrate BBA’s expertise in engineering and consulting while engaging a diverse audience, including prospective clients, partners, and talent. The ask was multifaceted: improve website aesthetics, enhance user navigation, showcase complex projects with clarity, and ensure the site aligned with BBA’s global impact and commitment to sustainability.
The Process
The Process
Pragmatica began by conducting an in-depth analysis of BBA’s existing website and interviewing key stakeholders to understand their priorities. The design team focused on creating a clean, modern layout that reflected BBA’s technical expertise and commitment to innovation. Pragmatica developed interactive project showcases and case studies to highlight BBA’s complex engineering solutions.
The navigation structure was overhauled to ensure intuitive user journeys, while a responsive design was implemented to cater to mobile and desktop users alike. Additionally, Pragmatica integrated advanced analytics to track user behavior and optimize the site’s performance. The site was built on a user-friendly CMS, empowering BBA’s team to update and manage content efficiently.
The Result
The Result
The revamped BBA website successfully transformed their online presence, positioning the firm as a global leader in consulting and engineering. The interactive project showcases enhanced user engagement, with a 35% increase in time spent on pages featuring case studies. Improved navigation resulted in a 20% boost in overall site traffic, while mobile responsiveness accounted for a 40% growth in visits from mobile devices.
BBA’s team praised the new CMS for its ease of use, enabling them to keep content fresh and relevant. The enhanced website design and functionality not only attracted prospective clients but also reinforced BBA’s reputation as a thought leader in sustainable solutions.
Future Plans
Building on the success of the website redesign, BBA and Pragmatica plan to continue collaborating on future digital initiatives. Upcoming projects include integrating advanced tools for dynamic content personalization and expanding the website’s multilingual capabilities to support their growing global reach.
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