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Guardian Healthcare Website
Guardian HealthCare, a healthcare organization focused on providing comprehensive services, approached Pragmatica Web Design for a complete update of their website. The current website lacked an engaging user experience, was difficult to navigate, and did not align with modern accessibility standards. Guardian HealthCare needed a refreshed online presence to better serve their clients, communicate services, and optimize user engagement while ensuring compliance with accessibility guidelines.
Location:
Toronto, ON
Employees:
35
Project Details
The Ask
The Ask
Guardian HealthCare outlined several key objectives for the website update. They needed a more user-friendly and visually appealing site that aligned with their brand identity. The new website had to improve accessibility by adhering to WCAG guidelines, enhance content relevance, and offer seamless integration with third-party tools such as appointment scheduling systems and patient portals. Additionally, Guardian HealthCare sought to boost search engine visibility through SEO optimization and create a mobile-responsive site to accommodate users on various devices. The site needed to reflect Guardian HealthCare’s commitment to its values and services while making it easier for visitors to find relevant information.
The Process
The Process
Pragmatica began the project by conducting a comprehensive review of Guardian HealthCare’s existing website and feedback gathered from their team. The redesign process focused on improving navigation, simplifying the content structure, and ensuring a visually clean, professional interface. Pragmatica also implemented a modern content management system (CMS) to allow Guardian HealthCare’s team to manage updates efficiently.
Key steps in the process included:
- Design Overhaul: A complete visual redesign was undertaken to modernize the website’s look while ensuring clarity. The layout was revamped to ensure that key information, like Guardian HealthCare’s services and values, was prominently displayed.
- Accessibility Enhancements: Pragmatica conducted thorough accessibility audits to ensure that the website met WCAG compliance standards, making it usable for all individuals, including those with disabilities.
- SEO and Mobile Optimization: To increase visibility, the website’s content, meta tags, and keywords were optimized for search engines. Pragmatica also made the site fully responsive, ensuring it worked seamlessly across different screen sizes.
- Content and Integration: All content was reviewed and updated to ensure accuracy and relevance. Third-party integrations, such as patient booking systems, were added to streamline functionality.
- User Experience Improvements: Pragmatica introduced interactive elements such as navigation widgets that follow users for ease of use. Contact options were strategically placed at the bottom of each page, and features like a quick-click phone number were implemented to enhance the mobile experience.
The Result
The Result
The newly launched website significantly improved the overall user experience, making navigation intuitive and content easily accessible. Guardian HealthCare saw a marked increase in user engagement, with visitors spending more time exploring services and utilizing the new appointment scheduling tools. The website’s mobile optimization led to a 40% increase in traffic from mobile devices, while improved SEO performance resulted in a higher ranking in search engine results.
In addition, the website met WCAG accessibility standards, ensuring that users of all abilities could easily interact with the site. The integration of the new CMS allowed Guardian HealthCare’s team to manage and update the website with ease, saving time and resources. The updated visual design also better aligned with Guardian HealthCare’s values and commitment to quality care.
Future Plans
Looking ahead, Guardian HealthCare intends to continue working with Pragmatica to further enhance its digital presence. Future plans include exploring additional integrations, such as AI-driven health tools and virtual consultation services, to provide even more value to patients and streamline operations.
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