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Heart and Stroke Foundation of Canada
The Heart and Stroke Foundation of Canada, a leading non-profit focused on preventing heart disease and stroke, approached Pragmatica Web Design to overhaul their outdated digital platform. With the increasing importance of online presence for healthcare education and fundraising, the foundation needed a website that would effectively communicate their mission, improve accessibility, and encourage donations.
Location:
Toronto, ON
Employees:
510
Project Details
The Ask
The Ask
The Heart and Stroke Foundation sought a complete digital overhaul of their website to address several critical needs. They wanted Pragmatica's help to modernize the site's design, making it more visually appealing and aligned with their mission. They aimed to improve access to educational resources for patients, healthcare professionals, and the general public. Additionally, the foundation sought to streamline their donation process, enhance mobile usability, and implement a content management system that would enable them to manage updates efficiently while increasing donor conversions and volunteer engagement.
The Process
The Process
Pragmatica began by conducting a thorough audit of the Heart and Stroke Foundation's website, identifying areas for improvement in design, functionality, and content flow. We collaborated closely with their team to redesign the site, ensuring it reflected their brand and mission. A new content management system (CMS) was implemented, allowing their staff to easily update information and manage donation pages. We optimized the site for mobile use, improved accessibility features, and introduced interactive elements like educational tools and volunteer sign-up forms to engage users more effectively.
The Result
The Result
The revamped website transformed the Heart and Stroke Foundation's online presence. It featured a modern, intuitive design that made it easier for users to access resources, donate, and volunteer. Mobile usability significantly improved, leading to higher engagement from users on smartphones and tablets. The donation process became seamless, resulting in increased contributions. Additionally, the foundation saw a marked improvement in user interaction with educational materials and an uptick in volunteer sign-ups, reflecting the success of the project.
Moving forward, the Heart and Stroke Foundation intends to continue collaborating with Pragmatica to integrate more advanced features on the website. This partnership aims to expand the foundation’s outreach and enhance user engagement, solidifying their mission of preventing heart disease and stroke across Canada.
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