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Doing our best to create a 11/10 product for tuft + paw
uft + Paw is a brand dedicated to improving the lives of cats and their owners by creating modern, thoughtfully designed cat furniture. They focus on behavioral research, ensuring that their products cater to the natural needs of cats, whether it’s scratching, climbing, playing, or napping.
Location:
Vancouver, BC
Employees:
12
Project Details
The Ask
The Ask
Tuft + Paw approached us with the goal of revamping their online presence to better reflect their mission of providing premium, research-driven cat products. They needed a modern, fast, and user-friendly website that could clearly communicate their brand values and showcase their innovative product offerings. Additionally, the site had to offer a seamless shopping experience while maintaining an emotional connection with customers, highlighting Tuft + Paw’s commitment to creating spaces that enrich the lives of both cats and their owners.
The Process
The Process
We began by conducting a thorough review of Tuft + Paw’s brand identity, behavioral research on cats, and customer expectations. Our goal was to create a digital experience that would align with their vision. We focused on simplifying the user interface, ensuring intuitive navigation, and showcasing products in a way that highlighted their quality and design. A responsive layout was essential to provide a smooth shopping experience across all devices.
Throughout the project, we worked closely with Tuft + Paw to integrate behavioral insights into the website, making it a hub for both product information and cat care advice. The platform was optimized for speed and performance, ensuring customers had a fast, enjoyable experience from browsing to checkout.
The Result
The Result
The newly launched Tuft + Paw website now reflects the brand’s values of modern design, quality, and respect for cats. The improved user experience has led to increased customer engagement and higher conversion rates. The website is not only a place to shop but also a resource for cat owners, reinforcing Tuft + Paw’s position as a leader in the premium pet product market.
This project demonstrates our commitment to creating meaningful digital transformations that resonate with both brands and their customers. By optimizing performance and focusing on user experience, we’ve helped Tuft + Paw continue their mission of enriching the lives of cats and their owners.
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